Vail Place Names Kristy Krueger to Board of Directors

Vail Place Names Kristy Krueger to Board of Directors

(Hopkins, MN, May 11, 2020) Vail Place, a non-profit organization providing comprehensive services, supports, and resources for adults with mental illnesses, announced it has appointed Kristy Krueger to its Board of Directors. Krueger, a seasoned marketing and brand strategist, is currently Vice President of Marketing for Revel, a leading health action platform based in Minneapolis.

“Like so many organizations like ours, in order to thrive we’ve needed to rapidly transform to provide a more digital experience,” said Vicky Couillard, Executive Director for Vail Place. “Kristy has a long track record of helping organizations not only think strategically, but implement tactics that strengthen their brand and grow their reach overall . In addition, she has unique experience creating programs that motivate positive health action. Kristy will be an incredible asset to the Vail Place team.“

A well-known marketing leader within the Twin Cities, Kristy Krueger has more than two decades of experience in marketing development, brand strategy and communications for growing organizations. She has developed multiple marketing organizations from the ground up for emerging businesses as well as managed global marketing campaigns for Fortune 500 companies within the healthcare and retail industries.

“Giving back to the community has always been a cornerstone of my personal mission statement,” said Krueger. “Vail Place has been a   leader for a long time in the field of mental health, which right now is a huge focus for everyone. I’m excited to join the other Board members and work together to help grow their influence even further – and ultimately help more people with mental illnesses live healthy, fulfilling lives.

About Vail Place
Vail Place is a Twin Cities-based nonprofit that has been providing community-based recovery services for adults with serious mental illness for nearly 40 years. Services are provided to over 3,000 individuals annually using a whole-person approach to mental health that goes beyond preventing disease and promotes what the World Health Organization calls “complete physical, mental and social well-being.” For more information visit